To kickstart Solar Union’s new SEO journey, RELLO connected with the Solar Union team to learn deeply about their brand, target audience, and business goals. Our thorough initial research included a comprehensive website audit, competitive analysis, and keyword research, ensuring our SEO strategy was fully aligned with Solar Union’s business objectives.
Title tags, meta descriptions, and content optimization
Site speed improvement, mobile optimization, and schema markup
High-quality backlink building, local SEO, and social signals
Regular blog posts, eBooks, and infographics targeting key industry terms
Throughout the campaign, Solar Union and our team met regularly to review progress, discuss updates, and adapt the strategy as needed, maintaining alignment and driving toward success.
Solar Union, headquartered in San Francisco, California, is a leading installer of residential and commercial solar energy systems across the Western United States. With a strong commitment to sustainable practices and excellent customer service, Solar Union aims to be the go-to provider for clean, renewable energy.
In an industry as bright and booming as solar energy, it’s crucial to shine brighter than the competition. Solar Union aimed to boost its online presence, drawing more organic traffic to its website and ultimately converting that traffic into qualified leads and sales.
Understanding the importance of a strong online presence, Solar Union partnered with RELLO to elevate its SEO strategy. Together, we aimed to identify growth opportunities in Solar Union’s digital landscape and implement an SEO strategy designed for lasting success.
To get our new marketing campaign off on the right foot, we kicked things into gear by connecting with the Gardner team to gain a better understanding of their brand and customers. With this valuable insight and some initial research, we had everything in place to make sure every step aligned perfectly with business objectives as well as industry practices.
As new campaigns were launched, Gardner and our team worked collaboratively to keep campaigns on track and allow our efforts to stay in sync. Frequent meetings saw that performance metrics and tracking remained up-to-date while business needs were always taken into account—guaranteeing successful outcomes for each campaign.
Gardner has achieved remarkable success with the marketing endeavors. They matched or exceeded the projected goals of acquiring new customers, maintaining a strong return on investment, and entering new markets – all reflected in the results from the search ad campaigns shown below.
