Solect Energy is one of the nations largest commercial solar installers and focuses on large scale projects.
Looking to expand their project volume from marketing efforts, Solect turned to an RELLO for it’s experience in working with renewable energy and specifically solar installers scale revenue through strategic marketing initiatives.
To meet these goals, the ad experts at RELLO determined that revising marketing a mix was necessary to achieve its goals.
Solect Energy, based in Massachusetts, has built over 700 energy systems and installed more than 130 MW of solar. With over 11 years of installation experience, Solect has a history of quality customer care and quality work. Serving commercial energy customers, Solect sought to expand into new markets while growing customer bases in established areas.
Solar, and its affiliated products, have never been more popular. This has brought incredible opportunity to those in the energy solutions industry, but it has also brought a huge surge in competition. For every customer interested in a Gardner product or service, there’s a dozen companies nearby willing to compete for attention.
With such opportunity, and competition, RELLO worked with Gardner Energy to build search campaigns that would win over the most buy-ready customers around.
Gardner has achieved remarkable success with the marketing endeavors. They matched or exceeded the projected goals of acquiring new customers, maintaining a strong return on investment, and entering new markets – all reflected in the results from the search ad campaigns shown below.
